{"id":2393,"date":"2025-01-27T16:13:43","date_gmt":"2025-01-27T16:13:43","guid":{"rendered":"https:\/\/rachelapted.com\/?page_id=2393"},"modified":"2025-11-14T09:42:46","modified_gmt":"2025-11-14T09:42:46","slug":"airwick-case-study","status":"publish","type":"page","link":"https:\/\/rachelapted.com\/es\/home\/work-2\/airwick-case-study","title":{"rendered":"Air Wick Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2393\" class=\"elementor elementor-2393\">\n\t\t\t\t<div class=\"elementor-element elementor-element-276dd63 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"276dd63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e1780 elementor-widget elementor-widget-spacer\" data-id=\"e1e1780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a83d744 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a83d744\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae2e08 elementor-widget elementor-widget-hero-slider\" data-id=\"7ae2e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hero-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"hero-wrapper hero-5\" id=\"hero\">\r\n            <div class=\"global-carousel\" id=\"heroSlider5\" data-autoplay=\"true\" data-autoplay-speed=\"8000\" data-fade=\"true\" data-slide-show=\"1\" data-lg-slide-show=\"1\" data-md-slide-show=\"1\" data-sm-slide-show=\"1\" data-xs-slide-show=\"1\" data-arrows=\"false\">\r\n                                    <div class=\"hero-slider background-image\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2.png);\">\r\n                        <div class=\"hero-overlay\" data-overlay=\"title\" data-opacity=\"5\"><\/div>\r\n                        <div class=\"container\">\r\n                            <div class=\"row\">\r\n                                <div class=\"col-lg-7\">\r\n                                    <div class=\"hero-style5\">\r\n                                                                                    <h1 class=\"hero-title title\" data-ani=\"slideindown\" data-ani-delay=\"0.1s\">Air Wick<\/h1>\r\n                                                                                                                            <p class=\"hero-text\" data-ani=\"slideindown\" data-ani-delay=\"0.2s\">\n<\/p>\r\n                                        \r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea31edb e-flex e-con-boxed e-con e-parent\" data-id=\"ea31edb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bf9b4 elementor-widget elementor-widget-spacer\" data-id=\"e3bf9b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a78e237 e-flex e-con-boxed e-con e-parent\" data-id=\"a78e237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-384a2ac e-con-full e-flex e-con e-child\" data-id=\"384a2ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec9a02 elementor-widget elementor-widget-heading\" data-id=\"6ec9a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art Directing Air Wicks TTL and BTL advertising campaign content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6272dc elementor-widget elementor-widget-text-editor\" data-id=\"e6272dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"99\" data-end=\"253\">As an Art Director for Wunderman Thompson (VML), I <strong>led creative content development<\/strong> for <strong><a href=\"https:\/\/www.reckitt.com\/\">Reckitt\u2019s<\/a> <\/strong>product portfolio to <strong>increase customer engagement<\/strong>.<\/p><p data-start=\"255\" data-end=\"558\">Working extensively with brands like Air Wick on various digital campaigns, including static and dynamic content, YouTube bumper videos, Amazon eCommerce A+\/B+ content, and billboard designs, I developed campaign concepts that brought products to life even with limited assets or creative direction.<\/p><p data-start=\"560\" data-end=\"670\">These efforts <strong>enhanced product reputability, improved quality perception, <\/strong>and<strong> strengthened brand identity<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4809dba e-con-full e-flex e-con e-child\" data-id=\"4809dba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0176fc elementor-widget elementor-widget-text-editor\" data-id=\"f0176fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMain KPIs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ce3a2 elementor-widget elementor-widget-text-editor\" data-id=\"e9ce3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li aria-level=\"1\">Cost efficiency using 100% stock assets<\/li><li aria-level=\"1\">Turnaround time per asset<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Approval rate by brand lead<\/li><li aria-level=\"1\">Stakeholder satisfaction<\/li><li aria-level=\"1\">Ability to manage multiple projects concurrently<\/li><li aria-level=\"1\">Ability for the design team to execute based on key visuals<\/li><li aria-level=\"1\">Number of QA tickets<\/li><li aria-level=\"1\">Engagement metrics<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03d98b1 e-flex e-con-boxed e-con e-parent\" data-id=\"03d98b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31b19c4 elementor-widget elementor-widget-spacer\" data-id=\"31b19c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98e9dcb e-flex e-con-boxed e-con e-parent\" data-id=\"98e9dcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1685737 elementor-widget elementor-widget-heading\" data-id=\"1685737\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Campaign Content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-756a48c elementor-widget elementor-widget-spacer\" data-id=\"756a48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18c324b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"18c324b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba76098 elementor-widget elementor-widget-image\" data-id=\"ba76098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8.jpg\" class=\"attachment-full size-full wp-image-446\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8.jpg 1200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8-300x157.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8-1024x536.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8-768x402.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-EMF-PriceCampaign-1200x628-v2-ENG-R8-18x9.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8922c03 e-flex e-con-boxed e-con e-parent\" data-id=\"8922c03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-840ffa3 elementor-widget elementor-widget-spacer\" data-id=\"840ffa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-023400f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"023400f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a5e3c47 e-con-full e-flex e-con e-child\" data-id=\"a5e3c47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82392a elementor-widget elementor-widget-image\" data-id=\"e82392a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-Static2-v1-ENG-R5.jpg\" class=\"attachment-large size-large wp-image-441\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-Static2-v1-ENG-R5.jpg 600w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-Static2-v1-ENG-R5-200x300.jpg 200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-Static2-v1-ENG-R5-8x12.jpg 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c534c4c e-con-full e-flex e-con e-child\" data-id=\"c534c4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-672675a elementor-widget elementor-widget-image\" data-id=\"672675a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-v1-ENG-R5.jpg\" class=\"attachment-large size-large wp-image-440\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-v1-ENG-R5.jpg 600w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-v1-ENG-R5-200x300.jpg 200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Airwick-Pin-PriceCampaign-900x600-v1-ENG-R5-8x12.jpg 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c6d96 e-flex e-con-boxed e-con e-parent\" data-id=\"99c6d96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e583b elementor-widget elementor-widget-spacer\" data-id=\"35e583b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5793829 e-flex e-con-boxed e-con e-parent\" data-id=\"5793829\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31d513f e-con-full e-flex e-con e-child\" data-id=\"31d513f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87b8842 elementor-widget elementor-widget-video\" data-id=\"87b8842\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135365386?autoplay=1&color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5277f4 e-con-full e-flex e-con e-child\" data-id=\"c5277f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0754189 elementor-widget elementor-widget-video\" data-id=\"0754189\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135366300?autoplay=1&color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4c3c68 e-con-full e-flex e-con e-child\" data-id=\"b4c3c68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c38f787 elementor-widget elementor-widget-video\" data-id=\"c38f787\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135368210?autoplay=1&color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62dea50 e-flex e-con-boxed e-con e-parent\" data-id=\"62dea50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1edc609 elementor-widget elementor-widget-spacer\" data-id=\"1edc609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d10d6 e-flex e-con-boxed e-con e-parent\" data-id=\"b2d10d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504d6f5 elementor-widget elementor-widget-text-editor\" data-id=\"504d6f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ari Wick Essential Mist campaign deliverable samples.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-874a2b9 e-flex e-con-boxed e-con e-parent\" data-id=\"874a2b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a83a01 elementor-widget elementor-widget-spacer\" data-id=\"1a83a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e79820c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"e79820c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-da94512 e-con-full e-flex e-con e-child\" data-id=\"da94512\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0799b09 elementor-widget elementor-widget-image\" data-id=\"0799b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-1-US-v1-ENG-R2-1.jpg\" class=\"attachment-large size-large wp-image-448\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-1-US-v1-ENG-R2-1.jpg 600w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-1-US-v1-ENG-R2-1-200x300.jpg 200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-1-US-v1-ENG-R2-1-8x12.jpg 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2228a43 e-con-full e-flex e-con e-child\" data-id=\"2228a43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f5a1a elementor-widget elementor-widget-image\" data-id=\"78f5a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-5-US-v1-ENG-R2.jpg\" class=\"attachment-large size-large wp-image-449\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-5-US-v1-ENG-R2.jpg 600w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-5-US-v1-ENG-R2-200x300.jpg 200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-5-US-v1-ENG-R2-8x12.jpg 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d058625 e-con-full e-flex e-con e-child\" data-id=\"d058625\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a600295 elementor-widget elementor-widget-image\" data-id=\"a600295\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-3-US-v1-ENG-R1.jpg\" class=\"attachment-large size-large wp-image-454\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-3-US-v1-ENG-R1.jpg 600w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-3-US-v1-ENG-R1-200x300.jpg 200w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/airwick-600x900-scented-oils-pinterest-campaign-static-3-US-v1-ENG-R1-8x12.jpg 8w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d958c4 e-flex e-con-boxed e-con e-parent\" data-id=\"1d958c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5478062 elementor-widget elementor-widget-spacer\" data-id=\"5478062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f3bd85 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1f3bd85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f3f3421 e-con-full e-flex e-con e-child\" data-id=\"f3f3421\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb4f86b elementor-widget elementor-widget-image\" data-id=\"eb4f86b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1093\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153.png\" class=\"attachment-full size-full wp-image-435\" alt=\"Air Wick Billboard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153.png 2000w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153-300x164.png 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153-1024x560.png 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153-768x420.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153-1536x839.png 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Adversiment-Billboard-mockup-AW.1-e1738176073153-18x10.png 18w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-715f95c e-flex e-con-boxed e-con e-parent\" data-id=\"715f95c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d32f9 elementor-widget elementor-widget-spacer\" data-id=\"46d32f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1eb9b20 e-flex e-con-boxed e-con e-parent\" data-id=\"1eb9b20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1127e18 elementor-widget elementor-widget-text-editor\" data-id=\"1127e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Air Wick Scented Oils campaign deliverable samples.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4cd11e e-flex e-con-boxed e-con e-parent\" data-id=\"e4cd11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df6fc4c elementor-widget elementor-widget-spacer\" data-id=\"df6fc4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-678a2bb e-flex e-con-boxed e-con e-parent\" data-id=\"678a2bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fdd61a3 e-con-full e-flex e-con e-child\" data-id=\"fdd61a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5848a9e elementor-widget elementor-widget-image\" data-id=\"5848a9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2482\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_HAPPINESS-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3caac74 e-con-full e-flex e-con e-child\" data-id=\"3caac74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01274b4 elementor-widget elementor-widget-image\" data-id=\"01274b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2484\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_SLEEP-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d60e8 e-con-full e-flex e-con e-child\" data-id=\"83d60e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e36b5b4 elementor-widget elementor-widget-image\" data-id=\"e36b5b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2486\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Aroma-Campaign_Feature-Images_US_ENG_UNWIND-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f66bca9 e-con-full e-flex e-con e-child\" data-id=\"f66bca9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92293aa elementor-widget elementor-widget-image\" data-id=\"92293aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2483\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-HAPPINESS-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e42a152 e-con-full e-flex e-con e-child\" data-id=\"e42a152\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c57292 elementor-widget elementor-widget-image\" data-id=\"7c57292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2485\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG_SLEEP-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8198492 e-con-full e-flex e-con e-child\" data-id=\"8198492\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c95f508 elementor-widget elementor-widget-image\" data-id=\"c95f508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2487\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-1024x1024.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-300x300.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-150x150.jpg 150w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-768x768.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-1536x1536.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-12x12.jpg 12w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE-80x80.jpg 80w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1x1_AW_Aroma-Fragance_Lifestyle-Images_US_ENG-UNWIND-FRAGANCE.jpg 2000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a68c21 e-flex e-con-boxed e-con e-parent\" data-id=\"6a68c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-614c6df elementor-widget elementor-widget-spacer\" data-id=\"614c6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bfbc90d e-flex e-con-boxed e-con e-parent\" data-id=\"bfbc90d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d31123c e-con-full e-flex e-con e-child\" data-id=\"d31123c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-918a8e6 elementor-widget elementor-widget-video\" data-id=\"918a8e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135362169?autoplay=1&color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86dc5bd e-con-full e-flex e-con e-child\" data-id=\"86dc5bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1863ea7 elementor-widget elementor-widget-video\" data-id=\"1863ea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135372591?autoplay=1&color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f810b71 e-flex e-con-boxed e-con e-parent\" data-id=\"f810b71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c155a elementor-widget elementor-widget-spacer\" data-id=\"f8c155a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da5d1d elementor-widget elementor-widget-text-editor\" data-id=\"8da5d1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Air Wick Essential Mist Aroma campaign deliverable samples.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-705c45d e-flex e-con-boxed e-con e-parent\" data-id=\"705c45d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce6c16 elementor-widget elementor-widget-spacer\" data-id=\"7ce6c16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f5dea9 e-flex e-con-boxed e-con e-parent\" data-id=\"6f5dea9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb49e08 elementor-widget elementor-widget-heading\" data-id=\"bb49e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">View more of my work<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db28fbc e-flex e-con-boxed e-con e-parent\" data-id=\"db28fbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16c76bb elementor-widget elementor-widget-spacer\" data-id=\"16c76bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82daddd e-flex e-con-boxed e-con e-parent\" data-id=\"82daddd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ad4172 e-con-full e-flex e-con e-child\" data-id=\"1ad4172\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-762a65a elementor-widget elementor-widget-image\" data-id=\"762a65a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/woolite-case-study\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite.png\" class=\"attachment-full size-full wp-image-386\" alt=\"Woolite\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite.png 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite-300x169.png 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite-1024x576.png 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite-768x432.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite-1536x864.png 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee8f63 elementor-widget elementor-widget-heading\" data-id=\"1ee8f63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/woolite-case-study\/\">Woolite<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62aac13 elementor-widget elementor-widget-text-editor\" data-id=\"62aac13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Building Woolite\u2019s USA\u2019s new website to improve their conversion funnal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5b4d6e e-con-full e-flex e-con e-child\" data-id=\"f5b4d6e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af85d7 elementor-widget elementor-widget-image\" data-id=\"1af85d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg\" class=\"attachment-full size-full wp-image-2587\" alt=\"Cologuard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e380a elementor-widget elementor-widget-heading\" data-id=\"f9e380a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">Cologuard<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374aa78 elementor-widget elementor-widget-text-editor\" data-id=\"374aa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Cologuard\u2019s educational online videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7851baa e-flex e-con-boxed e-con e-parent\" data-id=\"7851baa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e82fa77 elementor-widget elementor-widget-spacer\" data-id=\"e82fa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Air Wick Art Directing Air Wicks TTL and BTL advertising campaign content As an Art Director for Wunderman Thompson (VML), I led creative content development for Reckitt\u2019s product portfolio to increase customer engagement. Working extensively with brands like Air Wick on various digital campaigns, including static and dynamic content, YouTube bumper videos, Amazon eCommerce A+\/B+ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2392,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2393","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/2393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/comments?post=2393"}],"version-history":[{"count":5,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/2393\/revisions"}],"predecessor-version":[{"id":3044,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/2393\/revisions\/3044"}],"up":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/2392"}],"wp:attachment":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/media?parent=2393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}