{"id":3079,"date":"2025-01-31T17:03:31","date_gmt":"2025-01-31T17:03:31","guid":{"rendered":"https:\/\/rachelapted.com\/?page_id=3079"},"modified":"2025-11-14T13:13:42","modified_gmt":"2025-11-14T13:13:42","slug":"d-con-case-study-2","status":"publish","type":"page","link":"https:\/\/rachelapted.com\/es\/d-con-case-study-2","title":{"rendered":"D-Con Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3079\" class=\"elementor elementor-3079\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2831937 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"2831937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94674fc elementor-widget elementor-widget-spacer\" data-id=\"94674fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44eeab0d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"44eeab0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322c459f elementor-widget elementor-widget-hero-slider\" data-id=\"322c459f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hero-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"hero-wrapper hero-5\" id=\"hero\">\r\n            <div class=\"global-carousel\" id=\"heroSlider5\" data-autoplay=\"true\" data-autoplay-speed=\"8000\" data-fade=\"true\" data-slide-show=\"1\" data-lg-slide-show=\"1\" data-md-slide-show=\"1\" data-sm-slide-show=\"1\" data-xs-slide-show=\"1\" data-arrows=\"false\">\r\n                                    <div class=\"hero-slider background-image\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cover-Image.jpg);\">\r\n                        <div class=\"hero-overlay\" data-overlay=\"title\" data-opacity=\"5\"><\/div>\r\n                        <div class=\"container\">\r\n                            <div class=\"row\">\r\n                                <div class=\"col-lg-7\">\r\n                                    <div class=\"hero-style5\">\r\n                                                                                    <h1 class=\"hero-title title\" data-ani=\"slideindown\" data-ani-delay=\"0.1s\">d-con<\/h1>\r\n                                                                                \r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd4dc2c e-flex e-con-boxed e-con e-parent\" data-id=\"3dd4dc2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31766854 elementor-widget elementor-widget-spacer\" data-id=\"31766854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41379f4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"41379f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5944cfbd e-con-full e-flex e-con e-child\" data-id=\"5944cfbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141dfc69 elementor-widget elementor-widget-heading\" data-id=\"141dfc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building d-CON's new website to boots their product image<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460106f5 elementor-widget elementor-widget-text-editor\" data-id=\"460106f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"99\" data-end=\"253\">As an Art Director for Wunderman Thompson (VML), I <strong>led numerous projects<\/strong>\u00a0for <strong><a href=\"https:\/\/www.reckitt.com\/\">Reckitt\u2019s<\/a> <\/strong>product portfolio, including <strong>web design<\/strong>.<\/p><p>The d-CON website redesign focused on being solution-focused, showcasing key benefits and messaging, delivered through a balanced mix of imagery and content. The user journey was streamlined with an improved drive to purchase and access to the FAQ.<\/p><p>These efforts <strong>optimized the website for mobile and AA accessibility compliance<\/strong> to enhance the user experience.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-658735eb e-con-full e-flex e-con e-child\" data-id=\"658735eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11c5e28f elementor-widget elementor-widget-text-editor\" data-id=\"11c5e28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Main KPIs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b1a3c7 elementor-widget elementor-widget-text-editor\" data-id=\"60b1a3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Project turnaround\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Approval rate by brand lead<\/li><li aria-level=\"1\">Stakeholder satisfaction<\/li><li aria-level=\"1\">Brand consistency, highlighting the latest campaigns, and new pack branding<\/li><li aria-level=\"1\">Mobile first optimization<\/li><li aria-level=\"1\">Ability to manage multiple projects concurrently<\/li><li aria-level=\"1\">Ability for the design team to execute based on\u00a0 home and product page mockups\u00a0<\/li><li aria-level=\"1\">Number of QA tickets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101bfd17 e-flex e-con-boxed e-con e-parent\" data-id=\"101bfd17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36236310 elementor-widget elementor-widget-spacer\" data-id=\"36236310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799bd48 e-flex e-con-boxed e-con e-parent\" data-id=\"799bd48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a10670 elementor-widget elementor-widget-text-editor\" data-id=\"5a10670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Planning<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc8912 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc8912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e504e elementor-widget elementor-widget-spacer\" data-id=\"e6e504e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6491255 e-flex e-con-boxed e-con e-parent\" data-id=\"6491255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4dcb6 elementor-widget elementor-widget-image\" data-id=\"ec4dcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1.jpeg\" class=\"attachment-full size-full wp-image-3086\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide6-1-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4676b3 e-flex e-con-boxed e-con e-parent\" data-id=\"e4676b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-804f438 elementor-widget elementor-widget-spacer\" data-id=\"804f438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-831aa34 e-flex e-con-boxed e-con e-parent\" data-id=\"831aa34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c772b elementor-widget elementor-widget-text-editor\" data-id=\"05c772b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>High-level audit of the current website to clarify the project\u2019s ambition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011963b e-flex e-con-boxed e-con e-parent\" data-id=\"011963b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e76c4 elementor-widget elementor-widget-spacer\" data-id=\"66e76c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c291e5c e-flex e-con-boxed e-con e-parent\" data-id=\"c291e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e62e94 elementor-widget elementor-widget-image\" data-id=\"9e62e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9.jpeg\" class=\"attachment-full size-full wp-image-3087\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide9-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e0d26e e-flex e-con-boxed e-con e-parent\" data-id=\"9e0d26e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e28afe4 elementor-widget elementor-widget-spacer\" data-id=\"e28afe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3868d36 e-flex e-con-boxed e-con e-parent\" data-id=\"3868d36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b411b72 elementor-widget elementor-widget-image\" data-id=\"b411b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10.jpeg\" class=\"attachment-full size-full wp-image-3088\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide10-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29aeeb2 e-flex e-con-boxed e-con e-parent\" data-id=\"29aeeb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31efb34 elementor-widget elementor-widget-spacer\" data-id=\"31efb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-767f35a e-flex e-con-boxed e-con e-parent\" data-id=\"767f35a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-05e0f3e e-con-full e-flex e-con e-child\" data-id=\"05e0f3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8aa7a elementor-widget elementor-widget-image\" data-id=\"bc8aa7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11.jpeg\" class=\"attachment-full size-full wp-image-3089\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide11-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-916eb3c e-con-full e-flex e-con e-child\" data-id=\"916eb3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36df0eb elementor-widget elementor-widget-image\" data-id=\"36df0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12.jpeg\" class=\"attachment-full size-full wp-image-3090\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide12-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-055f0f7 e-flex e-con-boxed e-con e-parent\" data-id=\"055f0f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6224eb elementor-widget elementor-widget-spacer\" data-id=\"b6224eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff51f2 e-flex e-con-boxed e-con e-parent\" data-id=\"1ff51f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-828242e elementor-widget elementor-widget-image\" data-id=\"828242e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8.jpeg\" class=\"attachment-full size-full wp-image-3091\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide8-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-014307c e-flex e-con-boxed e-con e-parent\" data-id=\"014307c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963f87b elementor-widget elementor-widget-spacer\" data-id=\"963f87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b489cad e-flex e-con-boxed e-con e-parent\" data-id=\"b489cad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e10ef1b elementor-widget elementor-widget-text-editor\" data-id=\"e10ef1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sample slides showcasing the website structure and thinking behind the website redesign. Including the customer funnel planning based on how they could access the website (organic, paid search).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4006c9a e-flex e-con-boxed e-con e-parent\" data-id=\"4006c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb55e99 elementor-widget elementor-widget-spacer\" data-id=\"fb55e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff9f91b e-flex e-con-boxed e-con e-parent\" data-id=\"ff9f91b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac2b01 elementor-widget elementor-widget-text-editor\" data-id=\"7ac2b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Content Creative Direction<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8905389 e-flex e-con-boxed e-con e-parent\" data-id=\"8905389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-230e25a elementor-widget elementor-widget-spacer\" data-id=\"230e25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5131c1 e-flex e-con-boxed e-con e-parent\" data-id=\"c5131c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae9bb6 elementor-widget elementor-widget-image\" data-id=\"2ae9bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31.jpeg\" class=\"attachment-full size-full wp-image-3092\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide31-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cceb77f e-flex e-con-boxed e-con e-parent\" data-id=\"cceb77f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09594b elementor-widget elementor-widget-spacer\" data-id=\"c09594b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc97e4e e-flex e-con-boxed e-con e-parent\" data-id=\"dc97e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0894df9 e-con-full e-flex e-con e-child\" data-id=\"0894df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0b95a elementor-widget elementor-widget-image\" data-id=\"ab0b95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32.jpeg\" class=\"attachment-full size-full wp-image-3093\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide32-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b1335 e-con-full e-flex e-con e-child\" data-id=\"78b1335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43931ed elementor-widget elementor-widget-image\" data-id=\"43931ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33.jpeg\" class=\"attachment-full size-full wp-image-3094\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide33-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d050684 e-flex e-con-boxed e-con e-parent\" data-id=\"d050684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04d4cce elementor-widget elementor-widget-spacer\" data-id=\"04d4cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4f05f5 e-flex e-con-boxed e-con e-parent\" data-id=\"f4f05f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-606e3fc elementor-widget elementor-widget-text-editor\" data-id=\"606e3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of the website redesign, Creative Direction was presented for the visual content of the website, including optimizing the TVC characters, that portray rodents in an approachable way.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec906ab e-flex e-con-boxed e-con e-parent\" data-id=\"ec906ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02f2f3f elementor-widget elementor-widget-spacer\" data-id=\"02f2f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23026f9 e-flex e-con-boxed e-con e-parent\" data-id=\"23026f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d70297e e-con-full e-flex e-con e-child\" data-id=\"d70297e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2324dde elementor-widget elementor-widget-image\" data-id=\"2324dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-1024x576.jpeg\" class=\"attachment-large size-large wp-image-3095\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35-18x10.jpeg 18w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide35.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff27ec1 e-con-full e-flex e-con e-child\" data-id=\"ff27ec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1200ccf elementor-widget elementor-widget-image\" data-id=\"1200ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-1024x576.jpeg\" class=\"attachment-large size-large wp-image-3096\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36-18x10.jpeg 18w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide36.jpeg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5a38ab e-flex e-con-boxed e-con e-parent\" data-id=\"e5a38ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbca6b elementor-widget elementor-widget-spacer\" data-id=\"6cbca6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bebc120 e-flex e-con-boxed e-con e-parent\" data-id=\"bebc120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263b60c elementor-widget elementor-widget-text-editor\" data-id=\"263b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copy development was also explored as part of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f30456 e-flex e-con-boxed e-con e-parent\" data-id=\"5f30456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f90c0cd elementor-widget elementor-widget-spacer\" data-id=\"f90c0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1233d e-flex e-con-boxed e-con e-parent\" data-id=\"4e1233d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c01c8 elementor-widget elementor-widget-text-editor\" data-id=\"c0c01c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Final Website Mockups\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b9f951 e-flex e-con-boxed e-con e-parent\" data-id=\"6b9f951\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77edad7 elementor-widget elementor-widget-spacer\" data-id=\"77edad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a897acd e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4a897acd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e05fa1 elementor-widget elementor-widget-image\" data-id=\"4e05fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website.jpg\" class=\"attachment-full size-full wp-image-3108\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d1dad e-flex e-con-boxed e-con e-parent\" data-id=\"e9d1dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2a28e elementor-widget elementor-widget-spacer\" data-id=\"9e2a28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1332279 e-flex e-con-boxed e-con e-parent\" data-id=\"1332279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-76e6c9d e-con-full e-flex e-con e-child\" data-id=\"76e6c9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-669aed5 elementor-widget elementor-widget-image\" data-id=\"669aed5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-scaled.jpg\" class=\"attachment-full size-full wp-image-3112\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-scaled.jpg 638w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-75x300.jpg 75w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-255x1024.jpg 255w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-768x3081.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-383x1536.jpg 383w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.1-3x12.jpg 3w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d992a77 e-con-full e-flex e-con e-child\" data-id=\"d992a77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98a7964 elementor-widget elementor-widget-image\" data-id=\"98a7964\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"149\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Landing-Page.3-scaled.jpg\" class=\"attachment-full size-full wp-image-3113\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d6d129 e-flex e-con-boxed e-con e-parent\" data-id=\"5d6d129\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d447619 elementor-widget elementor-widget-spacer\" data-id=\"d447619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0853c6 e-flex e-con-boxed e-con e-parent\" data-id=\"e0853c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7170455 e-con-full e-flex e-con e-child\" data-id=\"7170455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cf246e elementor-widget elementor-widget-image\" data-id=\"9cf246e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Product_PDP@1x-scaled.jpg\" class=\"attachment-full size-full wp-image-3114\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Product_PDP@1x-scaled.jpg 556w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Product_PDP@1x-65x300.jpg 65w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Product_PDP@1x-768x3536.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Product_PDP@1x-445x2048.jpg 445w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb7a80f e-con-full e-flex e-con e-child\" data-id=\"eb7a80f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad68897 elementor-widget elementor-widget-image\" data-id=\"ad68897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"124\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Product_PDP-scaled.jpg\" class=\"attachment-full size-full wp-image-3115\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b31b23 e-flex e-con-boxed e-con e-parent\" data-id=\"7b31b23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5883b elementor-widget elementor-widget-spacer\" data-id=\"3c5883b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b70da e-flex e-con-boxed e-con e-parent\" data-id=\"83b70da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab67f08 e-con-full e-flex e-con e-child\" data-id=\"ab67f08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aedaa0 elementor-widget elementor-widget-text-editor\" data-id=\"4aedaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home page and product page mockups.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac35170 e-con-full e-flex e-con e-child\" data-id=\"ac35170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a0cd2 elementor-widget elementor-widget-text-editor\" data-id=\"20a0cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To develop the new d-CON Homepage and Product Page, I first created the site map, with guidance on the customer flow based on the funnel and organic vs. paid search.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449a0bb e-flex e-con-boxed e-con e-parent\" data-id=\"449a0bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9550d8c elementor-widget elementor-widget-spacer\" data-id=\"9550d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fafad7 e-flex e-con-boxed e-con e-parent\" data-id=\"2fafad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fe178 elementor-widget elementor-widget-text-editor\" data-id=\"a8fe178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Navigation Design<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0896a0 e-flex e-con-boxed e-con e-parent\" data-id=\"f0896a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7c74a elementor-widget elementor-widget-spacer\" data-id=\"4f7c74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cddb7d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7cddb7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385699 elementor-widget elementor-widget-image\" data-id=\"2385699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1673\" height=\"785\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D.jpg\" class=\"attachment-full size-full wp-image-3097\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D.jpg 1673w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D-300x141.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D-1024x480.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D-768x360.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D-1536x721.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-D-18x8.jpg 18w\" sizes=\"(max-width: 1673px) 100vw, 1673px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfc64d elementor-widget elementor-widget-image\" data-id=\"1cfc64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1752\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M.jpg\" class=\"attachment-full size-full wp-image-3098\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M.jpg 1440w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M-247x300.jpg 247w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M-842x1024.jpg 842w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M-768x934.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M-1262x1536.jpg 1262w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Navigation-M-10x12.jpg 10w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fdb6a e-flex e-con-boxed e-con e-parent\" data-id=\"72fdb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f169f66 elementor-widget elementor-widget-spacer\" data-id=\"f169f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c748868 e-flex e-con-boxed e-con e-parent\" data-id=\"c748868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75fee78 e-con-full e-flex e-con e-child\" data-id=\"75fee78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32db4bd elementor-widget elementor-widget-text-editor\" data-id=\"32db4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website navigation mockups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f7a22 e-flex e-con-boxed e-con e-parent\" data-id=\"16f7a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0109d elementor-widget elementor-widget-spacer\" data-id=\"bc0109d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb08a8 e-flex e-con-boxed e-con e-parent\" data-id=\"aeb08a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846d51a elementor-widget elementor-widget-text-editor\" data-id=\"846d51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Wireframes<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e39ef38 e-flex e-con-boxed e-con e-parent\" data-id=\"e39ef38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb9c4a elementor-widget elementor-widget-spacer\" data-id=\"2fb9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5ab44 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4f5ab44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad363b7 elementor-widget elementor-widget-image\" data-id=\"ad363b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18.jpeg\" class=\"attachment-full size-full wp-image-3099\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide18-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d04515d e-flex e-con-boxed e-con e-parent\" data-id=\"d04515d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2179c56 elementor-widget elementor-widget-spacer\" data-id=\"2179c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd09a0b e-flex e-con-boxed e-con e-parent\" data-id=\"fd09a0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9fa241 e-con-full e-flex e-con e-child\" data-id=\"d9fa241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52c318 elementor-widget elementor-widget-image\" data-id=\"e52c318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16.jpeg\" class=\"attachment-full size-full wp-image-3100\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide16-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca60b5d e-con-full e-flex e-con e-child\" data-id=\"ca60b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5218897 elementor-widget elementor-widget-image\" data-id=\"5218897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17.jpeg\" class=\"attachment-full size-full wp-image-3101\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17.jpeg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17-300x169.jpeg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17-1024x576.jpeg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17-768x432.jpeg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17-1536x864.jpeg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Slide17-18x10.jpeg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-788557f e-flex e-con-boxed e-con e-parent\" data-id=\"788557f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5af9c elementor-widget elementor-widget-spacer\" data-id=\"2f5af9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99b4df5 e-flex e-con-boxed e-con e-parent\" data-id=\"99b4df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e665a10 e-con-full e-flex e-con e-child\" data-id=\"e665a10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d0f50 elementor-widget elementor-widget-text-editor\" data-id=\"46d0f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website wireframes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1f7ab5 e-con-full e-flex e-con e-child\" data-id=\"d1f7ab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76bb578 elementor-widget elementor-widget-text-editor\" data-id=\"76bb578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I produced wireframes to serve as a foundation for the visual design and development stages.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Wireframes were created using Photoshop and Sketch.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b99bc e-flex e-con-boxed e-con e-parent\" data-id=\"12b99bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b8a11 elementor-widget elementor-widget-spacer\" data-id=\"15b8a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28038b20 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"28038b20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d66e326 elementor-widget elementor-widget-heading\" data-id=\"6d66e326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">View more of my work<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ff9f3 e-flex e-con-boxed e-con e-parent\" data-id=\"44ff9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8665c elementor-widget elementor-widget-spacer\" data-id=\"3c8665c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78db49a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78db49a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b806bb1 e-con-full e-flex e-con e-child\" data-id=\"4b806bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba1718 elementor-widget elementor-widget-image\" data-id=\"66ba1718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg\" class=\"attachment-full size-full wp-image-2587\" alt=\"Cologuard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfa3115 elementor-widget elementor-widget-heading\" data-id=\"3dfa3115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">Cologuard<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2e68ae elementor-widget elementor-widget-text-editor\" data-id=\"4d2e68ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Cologuard\u2019s educational online videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70305dc2 e-con-full e-flex e-con e-child\" data-id=\"70305dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aed4c31 elementor-widget elementor-widget-image\" data-id=\"4aed4c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/lysol-case-study\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol.png\" class=\"attachment-full size-full wp-image-379\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol.png 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-300x169.png 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-1024x576.png 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-768x432.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-1536x864.png 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a95e0ea elementor-widget elementor-widget-heading\" data-id=\"3a95e0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/lysol-case-study\/\">Lysol<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a9156e elementor-widget elementor-widget-text-editor\" data-id=\"37a9156e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Lysol\u2019s live-action online video campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bd6abf3 e-flex e-con-boxed e-con e-parent\" data-id=\"7bd6abf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-328ca4ee elementor-widget elementor-widget-spacer\" data-id=\"328ca4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>d-con Building d-CON\u2019s new website to boots their product image As an Art Director for Wunderman Thompson (VML), I led numerous projects\u00a0for Reckitt\u2019s product portfolio, including web design. The d-CON website redesign focused on being solution-focused, showcasing key benefits and messaging, delivered through a balanced mix of imagery and content. The user journey was streamlined [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3079","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/3079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/comments?post=3079"}],"version-history":[{"count":5,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/3079\/revisions"}],"predecessor-version":[{"id":3156,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/3079\/revisions\/3156"}],"wp:attachment":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/media?parent=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}