{"id":530,"date":"2025-01-30T12:31:42","date_gmt":"2025-01-30T12:31:42","guid":{"rendered":"https:\/\/rachelapted.com\/?page_id=530"},"modified":"2025-11-14T12:47:09","modified_gmt":"2025-11-14T12:47:09","slug":"lysol-case-study","status":"publish","type":"page","link":"https:\/\/rachelapted.com\/es\/lysol-case-study","title":{"rendered":"Lysol Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"530\" class=\"elementor elementor-530\">\n\t\t\t\t<div class=\"elementor-element elementor-element-178e062 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"178e062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c05973b elementor-widget elementor-widget-spacer\" data-id=\"c05973b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df51768 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"1df51768\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c81a60 elementor-widget elementor-widget-hero-slider\" data-id=\"2c81a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hero-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"hero-wrapper hero-5\" id=\"hero\">\r\n            <div class=\"global-carousel\" id=\"heroSlider5\" data-autoplay=\"true\" data-autoplay-speed=\"8000\" data-fade=\"true\" data-slide-show=\"1\" data-lg-slide-show=\"1\" data-md-slide-show=\"1\" data-sm-slide-show=\"1\" data-xs-slide-show=\"1\" data-arrows=\"false\">\r\n                                    <div class=\"hero-slider background-image\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-30-at-3.02.34\u202fPM.png);\">\r\n                        <div class=\"hero-overlay\" data-overlay=\"title\" data-opacity=\"5\"><\/div>\r\n                        <div class=\"container\">\r\n                            <div class=\"row\">\r\n                                <div class=\"col-lg-7\">\r\n                                    <div class=\"hero-style5\">\r\n                                                                                    <h1 class=\"hero-title title\" data-ani=\"slideindown\" data-ani-delay=\"0.1s\">Lysol<\/h1>\r\n                                                                                \r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cc017ec e-flex e-con-boxed e-con e-parent\" data-id=\"4cc017ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e8395ec elementor-widget elementor-widget-spacer\" data-id=\"3e8395ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb7ae3d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6fb7ae3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7741e7e2 e-con-full e-flex e-con e-child\" data-id=\"7741e7e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec016 elementor-widget elementor-widget-heading\" data-id=\"7ec016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Art Directing Lysol's <br> live-action online videos <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a7380ce elementor-widget elementor-widget-text-editor\" data-id=\"2a7380ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">As an Art Director for Wunderman Thompson (VML), I <b>led creative content development<\/b> for <a href=\"https:\/\/www.reckitt.com\/\"><span class=\"s1\"><b>Reckitt\u2019s<\/b><\/span><\/a><b> <\/b>product portfolio to <b>increase customer engagement<\/b>.<\/p><p class=\"p1\">I partnered with Lysol on a wide range of digital campaigns, from static and animated assets to live-action short-form videos and Amazon A+\/B+ content, crafting concepts that effectively showcased products, even when resources were minimal.<\/p><p class=\"p1\">These efforts <b>enhanced product reputability, improved quality perception, <\/b>and<b> strengthened brand identity<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3caeefb2 e-con-full e-flex e-con e-child\" data-id=\"3caeefb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49e290ac elementor-widget elementor-widget-text-editor\" data-id=\"49e290ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMain KPIs\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fdb035e elementor-widget elementor-widget-text-editor\" data-id=\"2fdb035e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Adherence to brand guidelines<\/li>\n<li aria-level=\"1\">Collaborated with the production house on casting, pre-production, and on-set quality control<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand lead approval of big idea, storyboard, script, and visual direction<\/li>\n<li aria-level=\"1\">Approval of key visual storyboards and art direction for digital assets<\/li>\n<li aria-level=\"1\">Number of QA tickets<\/li>\n<li aria-level=\"1\">Stakeholder satisfaction<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fc9a1ec e-flex e-con-boxed e-con e-parent\" data-id=\"7fc9a1ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-109a348 elementor-widget elementor-widget-spacer\" data-id=\"109a348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b48be7b e-flex e-con-boxed e-con e-parent\" data-id=\"b48be7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-277bfe8 elementor-widget elementor-widget-heading\" data-id=\"277bfe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Campaign Final Video<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c1c332 e-flex e-con-boxed e-con e-parent\" data-id=\"0c1c332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c07539 elementor-widget elementor-widget-spacer\" data-id=\"4c07539\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685d9600 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"685d9600\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52e6251 elementor-widget elementor-widget-video\" data-id=\"52e6251\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/rachelapted.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Screenshot-2025-01-30-at-4.49.22\\u202fPM.png&quot;,&quot;id&quot;:627,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Lysol Video Cover Image&quot;,&quot;source&quot;:&quot;library&quot;},&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1045295655?color&autopause=0&loop=1&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-30-at-4.49.22\u202fPM.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Lysol Video Cover Image\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6492d7 e-flex e-con-boxed e-con e-parent\" data-id=\"f6492d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d440607 elementor-widget elementor-widget-spacer\" data-id=\"d440607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbf26e5 e-flex e-con-boxed e-con e-parent\" data-id=\"dbf26e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5925f0e elementor-widget elementor-widget-text-editor\" data-id=\"5925f0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Final YouTube video and storyboards for Lysol Canada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c45bb7 e-flex e-con-boxed e-con e-parent\" data-id=\"6c45bb7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87589dc elementor-widget elementor-widget-spacer\" data-id=\"87589dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d23d1 e-flex e-con-boxed e-con e-parent\" data-id=\"76d23d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f643a65 e-con-full e-flex e-con e-child\" data-id=\"f643a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faaf6b4 elementor-widget elementor-widget-image\" data-id=\"faaf6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"1300\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1.jpg\" class=\"attachment-full size-full wp-image-2535\" alt=\"Storyboard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1.jpg 1000w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1-231x300.jpg 231w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1-788x1024.jpg 788w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1-768x998.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.1.1-9x12.jpg 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac4f7b e-con-full e-flex e-con e-child\" data-id=\"5ac4f7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df8e92f elementor-widget elementor-widget-image\" data-id=\"df8e92f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"1300\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1.jpg\" class=\"attachment-full size-full wp-image-2536\" alt=\"Storyboard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1.jpg 1000w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1-231x300.jpg 231w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1-788x1024.jpg 788w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1-768x998.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/LTC-Storyboard-Mockup.2.1-9x12.jpg 9w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c98eb85 e-flex e-con-boxed e-con e-parent\" data-id=\"c98eb85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a89e8db elementor-widget elementor-widget-spacer\" data-id=\"a89e8db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8189f4 e-flex e-con-boxed e-con e-parent\" data-id=\"e8189f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b6a3f elementor-widget elementor-widget-text-editor\" data-id=\"46b6a3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Live-action storyboard development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd5701a e-flex e-con-boxed e-con e-parent\" data-id=\"bd5701a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71783c4 elementor-widget elementor-widget-spacer\" data-id=\"71783c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-356a423 e-flex e-con-boxed e-con e-parent\" data-id=\"356a423\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cc7ba0 elementor-widget elementor-widget-heading\" data-id=\"7cc7ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Digital Campaign Content<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c43caa6 e-flex e-con-boxed e-con e-parent\" data-id=\"c43caa6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f2350 elementor-widget elementor-widget-spacer\" data-id=\"61f2350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12e1049 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"12e1049\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e16009 e-con-full e-flex e-con e-child\" data-id=\"4e16009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef30df8 elementor-widget elementor-widget-video\" data-id=\"ef30df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135435587?autoplay=1&color&autopause=0&loop=0&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-330820d e-con-full e-flex e-con e-child\" data-id=\"330820d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db8c2f elementor-widget elementor-widget-video\" data-id=\"2db8c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135437437?autoplay=1&color&autopause=0&loop=0&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4240b98 e-flex e-con-boxed e-con e-parent\" data-id=\"4240b98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9b41fe elementor-widget elementor-widget-spacer\" data-id=\"d9b41fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3d9b0a e-flex e-con-boxed e-con e-parent\" data-id=\"c3d9b0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2414f elementor-widget elementor-widget-video\" data-id=\"ee2414f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1135436532?autoplay=1&color&autopause=0&loop=0&muted=1&title=0&portrait=0&byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35001d8 e-flex e-con-boxed e-con e-parent\" data-id=\"35001d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2de42f2 elementor-widget elementor-widget-spacer\" data-id=\"2de42f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b983ea e-flex e-con-boxed e-con e-parent\" data-id=\"3b983ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9da57 elementor-widget elementor-widget-text-editor\" data-id=\"cf9da57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Youtube bumper videos adapted from the main OLV.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f838b04 e-flex e-con-boxed e-con e-parent\" data-id=\"f838b04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f561535 elementor-widget elementor-widget-spacer\" data-id=\"f561535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-555d066 e-flex e-con-boxed e-con e-parent\" data-id=\"555d066\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb9e3c elementor-widget elementor-widget-spacer\" data-id=\"eeb9e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3ac13d e-flex e-con-boxed e-con e-parent\" data-id=\"b3ac13d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8c3b10e e-con-full e-flex e-con e-child\" data-id=\"8c3b10e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc3e0b elementor-widget elementor-widget-image\" data-id=\"8cc3e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Case-Study_-Mom-Knows-Best-_-Wunderman-x-Lysol.jpg\" class=\"attachment-full size-full wp-image-542\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Case-Study_-Mom-Knows-Best-_-Wunderman-x-Lysol.jpg 960w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Case-Study_-Mom-Knows-Best-_-Wunderman-x-Lysol-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Case-Study_-Mom-Knows-Best-_-Wunderman-x-Lysol-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Case-Study_-Mom-Knows-Best-_-Wunderman-x-Lysol-18x10.jpg 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df36c9c e-con-full e-flex e-con e-child\" data-id=\"df36c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1e31dc9 e-con-full e-flex e-con e-child\" data-id=\"1e31dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-20e5aae e-con-full e-flex e-con e-child\" data-id=\"20e5aae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7339f04 elementor-widget elementor-widget-image\" data-id=\"7339f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-TBC-Canada-Case-Study-1.jpg\" class=\"attachment-full size-full wp-image-541\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-TBC-Canada-Case-Study-1.jpg 960w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-TBC-Canada-Case-Study-1-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-TBC-Canada-Case-Study-1-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-TBC-Canada-Case-Study-1-18x10.jpg 18w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a8458e e-flex e-con-boxed e-con e-parent\" data-id=\"4a8458e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e620c25 elementor-widget elementor-widget-spacer\" data-id=\"e620c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a7c788 e-flex e-con-boxed e-con e-parent\" data-id=\"6a7c788\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dffca7 elementor-widget elementor-widget-text-editor\" data-id=\"6dffca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Live-action shooting day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9283506 e-flex e-con-boxed e-con e-parent\" data-id=\"9283506\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf62626 elementor-widget elementor-widget-spacer\" data-id=\"bf62626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c6e19c1 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2c6e19c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5482f20e elementor-widget elementor-widget-heading\" data-id=\"5482f20e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">View more of my work<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd7fabe e-flex e-con-boxed e-con e-parent\" data-id=\"bd7fabe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3719ca3 elementor-widget elementor-widget-spacer\" data-id=\"3719ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41defdd9 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"41defdd9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17a0c82 e-con-full e-flex e-con e-child\" data-id=\"17a0c82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1adb8bea elementor-widget elementor-widget-image\" data-id=\"1adb8bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/amazon-case-study\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1.jpg\" class=\"attachment-full size-full wp-image-648\" alt=\"Compeed Cover Image\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7babe353 elementor-widget elementor-widget-heading\" data-id=\"7babe353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/amazon-case-study\/\">Compeed<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35f8eadd elementor-widget elementor-widget-text-editor\" data-id=\"35f8eadd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Establishing Amazon e-commerce brand presence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7c6ae1 e-con-full e-flex e-con e-child\" data-id=\"3f7c6ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a79a2d1 elementor-widget elementor-widget-image\" data-id=\"4a79a2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/publication-case-study-1\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover.jpg\" class=\"attachment-full size-full wp-image-1966\" alt=\"Memorable Compendium Publication\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e50cb8b elementor-widget elementor-widget-heading\" data-id=\"2e50cb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/publication-case-study-1\/\">Memorable<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aad56de elementor-widget elementor-widget-text-editor\" data-id=\"6aad56de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publication Design for Dementia-Friendly Practices Report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-872602d e-flex e-con-boxed e-con e-parent\" data-id=\"872602d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f883e91 elementor-widget elementor-widget-spacer\" data-id=\"f883e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Lysol Art Directing Lysol\u2019s live-action online videos As an Art Director for Wunderman Thompson (VML), I led creative content development for Reckitt\u2019s product portfolio to increase customer engagement. I partnered with Lysol on a wide range of digital campaigns, from static and animated assets to live-action short-form videos and Amazon A+\/B+ content, crafting concepts that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-530","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/comments?post=530"}],"version-history":[{"count":5,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/530\/revisions"}],"predecessor-version":[{"id":3153,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/530\/revisions\/3153"}],"wp:attachment":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/media?parent=530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}