{"id":593,"date":"2025-01-30T15:29:22","date_gmt":"2025-01-30T15:29:22","guid":{"rendered":"https:\/\/rachelapted.com\/?page_id=593"},"modified":"2025-11-14T09:30:38","modified_gmt":"2025-11-14T09:30:38","slug":"amazon-case-study","status":"publish","type":"page","link":"https:\/\/rachelapted.com\/es\/amazon-case-study","title":{"rendered":"Compeed Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"593\" class=\"elementor elementor-593\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39a34cd e-flex e-con-boxed e-con e-parent\" data-id=\"39a34cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd77c20 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"fd77c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78151444 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78151444\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a8042f elementor-widget elementor-widget-hero-slider\" data-id=\"68a8042f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hero-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"hero-wrapper hero-5\" id=\"hero\">\r\n            <div class=\"global-carousel\" id=\"heroSlider5\" data-autoplay=\"true\" data-autoplay-speed=\"8000\" data-fade=\"true\" data-slide-show=\"1\" data-lg-slide-show=\"1\" data-md-slide-show=\"1\" data-sm-slide-show=\"1\" data-xs-slide-show=\"1\" data-arrows=\"false\">\r\n                                    <div class=\"hero-slider background-image\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-1.jpg);\">\r\n                        <div class=\"hero-overlay\" data-overlay=\"title\" data-opacity=\"5\"><\/div>\r\n                        <div class=\"container\">\r\n                            <div class=\"row\">\r\n                                <div class=\"col-lg-7\">\r\n                                    <div class=\"hero-style5\">\r\n                                                                                    <h1 class=\"hero-title title\" data-ani=\"slideindown\" data-ani-delay=\"0.1s\">Amazon<\/h1>\r\n                                                                                \r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a0ffc40 e-flex e-con-boxed e-con e-parent\" data-id=\"1a0ffc40\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4552c15 elementor-widget elementor-widget-spacer\" data-id=\"4552c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e120457 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7e120457\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78caa10c e-con-full e-flex e-con e-child\" data-id=\"78caa10c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718c67f0 elementor-widget elementor-widget-heading\" data-id=\"718c67f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Establishing Compeeds e-commerce brand presence with Amazon <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f97e91 elementor-widget elementor-widget-text-editor\" data-id=\"40f97e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">As an Art Director for Wunderman Thompson (VML), I led creative content development for <a href=\"https:\/\/www.perrigo.com\/consumer-self-care-products-and-solutions\">HRA Pharma<\/a> product portfolio to improve customer engagement, working with brands like Compeed and EllaOne.<\/p><p class=\"p1\">For Compeed, I designed the launch of their eCommerce Amazon brand stores (micro-sites) within select countries. This included Art Direction assets (3D pack development seen within the mockups) that needed to be adaptable to multiple markets and languages.\u00a0<\/p><p class=\"p1\">These efforts <b>enhanced product reputability, improved quality perception, <\/b>and<b> strengthened brand identity<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-178b4fcb e-con-full e-flex e-con e-child\" data-id=\"178b4fcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea7a7bf elementor-widget elementor-widget-text-editor\" data-id=\"3ea7a7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Main KPIs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc5ef7e elementor-widget elementor-widget-text-editor\" data-id=\"2dc5ef7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Turnaround time per asset<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Approval rate by brand lead<\/li><li aria-level=\"1\">Stakeholder satisfaction<\/li><li aria-level=\"1\">Ability to manage multiple projects concurrently<\/li><li aria-level=\"1\">Ability for the design team to execute based on key visuals<\/li><li aria-level=\"1\">Number of QA tickets<\/li><li><span style=\"font-weight: 400;\">Wireframes and mockups aligned to Amazon brand store specs<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e5bebd3 e-flex e-con-boxed e-con e-parent\" data-id=\"4e5bebd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2615447c elementor-widget elementor-widget-spacer\" data-id=\"2615447c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e485ab7 e-flex e-con-boxed e-con e-parent\" data-id=\"e485ab7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d644aca elementor-widget elementor-widget-text-editor\" data-id=\"d644aca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Compeed Amazon Brand Store<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f812250 e-flex e-con-boxed e-con e-parent\" data-id=\"f812250\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e6488 elementor-widget elementor-widget-spacer\" data-id=\"a2e6488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a83f20f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a83f20f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2570324 elementor-widget elementor-widget-image\" data-id=\"2570324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup.jpg\" class=\"attachment-full size-full wp-image-655\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-BS-Mockup-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7ea72 elementor-widget elementor-widget-image\" data-id=\"3a7ea72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4.jpg\" class=\"attachment-full size-full wp-image-649\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v4-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da9599 elementor-widget elementor-widget-image\" data-id=\"6da9599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5.jpg\" class=\"attachment-full size-full wp-image-650\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Compeed-Product-Page.v5-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b86ce69 e-flex e-con-boxed e-con e-parent\" data-id=\"b86ce69\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5aaf8 elementor-widget elementor-widget-spacer\" data-id=\"7c5aaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96451c7 e-flex e-con-boxed e-con e-parent\" data-id=\"96451c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a885f elementor-widget elementor-widget-text-editor\" data-id=\"f4a885f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compeed Amazon Brand Store mockups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cd236d e-flex e-con-boxed e-con e-parent\" data-id=\"9cd236d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a9986 elementor-widget elementor-widget-spacer\" data-id=\"21a9986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0874cc e-flex e-con-boxed e-con e-parent\" data-id=\"e0874cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf5613 elementor-widget elementor-widget-text-editor\" data-id=\"eaf5613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Amazon A+\/B+ Pages<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e80e3f4 e-flex e-con-boxed e-con e-parent\" data-id=\"e80e3f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71266f9 elementor-widget elementor-widget-spacer\" data-id=\"71266f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b6fb8f0 e-flex e-con-boxed e-con e-parent\" data-id=\"b6fb8f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3960e36 elementor-widget elementor-widget-image\" data-id=\"3960e36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1717\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-scaled.png\" class=\"attachment-full size-full wp-image-2932\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-scaled.png 1717w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-201x300.png 201w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-687x1024.png 687w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-768x1145.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-1030x1536.png 1030w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-1373x2048.png 1373w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/FireShot-Capture-084-Test-Mockup-www.wunderman-labs.com_-8x12.png 8w\" sizes=\"(max-width: 1717px) 100vw, 1717px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58da99e e-flex e-con-boxed e-con e-parent\" data-id=\"58da99e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a01911 elementor-widget elementor-widget-spacer\" data-id=\"3a01911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a627fd e-flex e-con-boxed e-con e-parent\" data-id=\"2a627fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e480a13 elementor-widget elementor-widget-text-editor\" data-id=\"e480a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Compeed Amazon product page sample.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df4a54 e-flex e-con-boxed e-con e-parent\" data-id=\"5df4a54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-245f143 elementor-widget elementor-widget-spacer\" data-id=\"245f143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3af5be21 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3af5be21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee15095 elementor-widget elementor-widget-heading\" data-id=\"3ee15095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">View more of my work<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76dfc20 e-flex e-con-boxed e-con e-parent\" data-id=\"76dfc20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0821e elementor-widget elementor-widget-spacer\" data-id=\"5a0821e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5846985f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"5846985f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13691a13 e-con-full e-flex e-con e-child\" data-id=\"13691a13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10333ed6 elementor-widget elementor-widget-image\" data-id=\"10333ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/publication-case-study-1\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover.jpg\" class=\"attachment-full size-full wp-image-1966\" alt=\"Memorable Compendium Publication\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/08\/Cover-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3e0bad elementor-widget elementor-widget-heading\" data-id=\"6e3e0bad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/publication-case-study-1\/\">Memorable<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4755fa66 elementor-widget elementor-widget-text-editor\" data-id=\"4755fa66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Publication Design for Dementia-Friendly Practices Report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-107470a2 e-con-full e-flex e-con e-child\" data-id=\"107470a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f207b9b elementor-widget elementor-widget-image\" data-id=\"5f207b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/home\/work\/airwick-case-study\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2.png\" class=\"attachment-full size-full wp-image-419\" alt=\"Air Wick\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2.png 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2-300x169.png 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2-1024x576.png 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2-768x432.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2-1536x864.png 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/AirWick-v2-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d6cd15 elementor-widget elementor-widget-heading\" data-id=\"24d6cd15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/home\/work\/airwick-case-study\/\">Air Wick<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f08f6 elementor-widget elementor-widget-text-editor\" data-id=\"17f08f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Air Wick\u2019s marketing campaign content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56869ac e-flex e-con-boxed e-con e-parent\" data-id=\"56869ac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db2a09f elementor-widget elementor-widget-spacer\" data-id=\"6db2a09f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon Establishing Compeeds e-commerce brand presence with Amazon As an Art Director for Wunderman Thompson (VML), I led creative content development for HRA Pharma product portfolio to improve customer engagement, working with brands like Compeed and EllaOne. For Compeed, I designed the launch of their eCommerce Amazon brand stores (micro-sites) within select countries. This included [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-593","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":5,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/593\/revisions"}],"predecessor-version":[{"id":3027,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/593\/revisions\/3027"}],"wp:attachment":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/media?parent=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}