{"id":867,"date":"2025-01-31T17:03:31","date_gmt":"2025-01-31T17:03:31","guid":{"rendered":"https:\/\/rachelapted.com\/?page_id=867"},"modified":"2025-11-14T12:06:22","modified_gmt":"2025-11-14T12:06:22","slug":"woolite-case-study","status":"publish","type":"page","link":"https:\/\/rachelapted.com\/es\/woolite-case-study","title":{"rendered":"Woolite Case Study"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"867\" class=\"elementor elementor-867\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2831937 elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"2831937\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94674fc elementor-widget elementor-widget-spacer\" data-id=\"94674fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44eeab0d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"44eeab0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-322c459f elementor-widget elementor-widget-hero-slider\" data-id=\"322c459f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hero-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n        \r\n        <div class=\"hero-wrapper hero-5\" id=\"hero\">\r\n            <div class=\"global-carousel\" id=\"heroSlider5\" data-autoplay=\"true\" data-autoplay-speed=\"8000\" data-fade=\"true\" data-slide-show=\"1\" data-lg-slide-show=\"1\" data-md-slide-show=\"1\" data-sm-slide-show=\"1\" data-xs-slide-show=\"1\" data-arrows=\"false\">\r\n                                    <div class=\"hero-slider background-image\" style=\"background-image: url(https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Woolite.png);\">\r\n                        <div class=\"hero-overlay\" data-overlay=\"title\" data-opacity=\"5\"><\/div>\r\n                        <div class=\"container\">\r\n                            <div class=\"row\">\r\n                                <div class=\"col-lg-7\">\r\n                                    <div class=\"hero-style5\">\r\n                                                                                    <h1 class=\"hero-title title\" data-ani=\"slideindown\" data-ani-delay=\"0.1s\">Woolite<\/h1>\r\n                                                                                \r\n                                                                            <\/div>\r\n                                <\/div>\r\n                                                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n        <\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd4dc2c e-flex e-con-boxed e-con e-parent\" data-id=\"3dd4dc2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31766854 elementor-widget elementor-widget-spacer\" data-id=\"31766854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41379f4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"41379f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5944cfbd e-con-full e-flex e-con e-child\" data-id=\"5944cfbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141dfc69 elementor-widget elementor-widget-heading\" data-id=\"141dfc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Building Woolite's USA's new website to improve their conversion funnal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460106f5 elementor-widget elementor-widget-text-editor\" data-id=\"460106f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"99\" data-end=\"253\">As an Art Director for Wunderman Thompson (VML), I <strong>led numerous projects<\/strong>\u00a0for <strong><a href=\"https:\/\/www.reckitt.com\/\">Reckitt\u2019s<\/a> <\/strong>product portfolio, including <strong>web design<\/strong>.<\/p><p>The Woolite website redesign focused on showcasing the key benefits and messaging, \u201cLess is More\u201d and \u201cKeeps clothes looking like new\u201d, delivered through a balanced mix of imagery and content. The user journey was streamlined with an improved drive to purchase and access to the FAQ.<\/p><p>These efforts <strong>optimized the website for mobile and AA accessibility compliance<\/strong> to enhance the user experience.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-658735eb e-con-full e-flex e-con e-child\" data-id=\"658735eb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11c5e28f elementor-widget elementor-widget-text-editor\" data-id=\"11c5e28f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Main KPIs<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b1a3c7 elementor-widget elementor-widget-text-editor\" data-id=\"60b1a3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Project turnaround\u00a0<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Approval rate by brand lead<\/li><li aria-level=\"1\">Stakeholder satisfaction<\/li><li aria-level=\"1\">Brand consistency, highlighting the latest campaigns, and new pack branding<\/li><li aria-level=\"1\">Mobile first optimization<\/li><li aria-level=\"1\">Ability to manage multiple projects concurrently<\/li><li aria-level=\"1\">Ability for the design team to execute based on\u00a0 home and product page mockups\u00a0<\/li><li aria-level=\"1\">Number of QA tickets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-101bfd17 e-flex e-con-boxed e-con e-parent\" data-id=\"101bfd17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36236310 elementor-widget elementor-widget-spacer\" data-id=\"36236310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-799bd48 e-flex e-con-boxed e-con e-parent\" data-id=\"799bd48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a10670 elementor-widget elementor-widget-text-editor\" data-id=\"5a10670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Planning<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dc8912 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc8912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e504e elementor-widget elementor-widget-spacer\" data-id=\"e6e504e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6491255 e-flex e-con-boxed e-con e-parent\" data-id=\"6491255\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4dcb6 elementor-widget elementor-widget-image\" data-id=\"ec4dcb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3059\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4676b3 e-flex e-con-boxed e-con e-parent\" data-id=\"e4676b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-804f438 elementor-widget elementor-widget-spacer\" data-id=\"804f438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-831aa34 e-flex e-con-boxed e-con e-parent\" data-id=\"831aa34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05c772b elementor-widget elementor-widget-text-editor\" data-id=\"05c772b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>High-level audit of the current website to clarify the project\u2019s ambition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011963b e-flex e-con-boxed e-con e-parent\" data-id=\"011963b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66e76c4 elementor-widget elementor-widget-spacer\" data-id=\"66e76c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c291e5c e-flex e-con-boxed e-con e-parent\" data-id=\"c291e5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e62e94 elementor-widget elementor-widget-image\" data-id=\"9e62e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3058\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/1-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e0d26e e-flex e-con-boxed e-con e-parent\" data-id=\"9e0d26e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e28afe4 elementor-widget elementor-widget-spacer\" data-id=\"e28afe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3868d36 e-flex e-con-boxed e-con e-parent\" data-id=\"3868d36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b411b72 elementor-widget elementor-widget-image\" data-id=\"b411b72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3061\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/14-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29aeeb2 e-flex e-con-boxed e-con e-parent\" data-id=\"29aeeb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31efb34 elementor-widget elementor-widget-spacer\" data-id=\"31efb34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-767f35a e-flex e-con-boxed e-con e-parent\" data-id=\"767f35a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-05e0f3e e-con-full e-flex e-con e-child\" data-id=\"05e0f3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc8aa7a elementor-widget elementor-widget-image\" data-id=\"bc8aa7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3062\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/3-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-916eb3c e-con-full e-flex e-con e-child\" data-id=\"916eb3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36df0eb elementor-widget elementor-widget-image\" data-id=\"36df0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3063\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/4-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-055f0f7 e-flex e-con-boxed e-con e-parent\" data-id=\"055f0f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6224eb elementor-widget elementor-widget-spacer\" data-id=\"b6224eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ff51f2 e-flex e-con-boxed e-con e-parent\" data-id=\"1ff51f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-828242e elementor-widget elementor-widget-image\" data-id=\"828242e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3060\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/5-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-014307c e-flex e-con-boxed e-con e-parent\" data-id=\"014307c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-963f87b elementor-widget elementor-widget-spacer\" data-id=\"963f87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b489cad e-flex e-con-boxed e-con e-parent\" data-id=\"b489cad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e10ef1b elementor-widget elementor-widget-text-editor\" data-id=\"e10ef1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sample slides showcasing the website structure and thinking behind the website redesign. Including the customer funnel planning based on how they could access the website (organic, paid search).\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4006c9a e-flex e-con-boxed e-con e-parent\" data-id=\"4006c9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb55e99 elementor-widget elementor-widget-spacer\" data-id=\"fb55e99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff9f91b e-flex e-con-boxed e-con e-parent\" data-id=\"ff9f91b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac2b01 elementor-widget elementor-widget-text-editor\" data-id=\"7ac2b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Content Creative Direction<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8905389 e-flex e-con-boxed e-con e-parent\" data-id=\"8905389\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-230e25a elementor-widget elementor-widget-spacer\" data-id=\"230e25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5131c1 e-flex e-con-boxed e-con e-parent\" data-id=\"c5131c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ae9bb6 elementor-widget elementor-widget-image\" data-id=\"2ae9bb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3064\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/10-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cceb77f e-flex e-con-boxed e-con e-parent\" data-id=\"cceb77f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09594b elementor-widget elementor-widget-spacer\" data-id=\"c09594b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc97e4e e-flex e-con-boxed e-con e-parent\" data-id=\"dc97e4e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0894df9 e-con-full e-flex e-con e-child\" data-id=\"0894df9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0b95a elementor-widget elementor-widget-image\" data-id=\"ab0b95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3067\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/7-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78b1335 e-con-full e-flex e-con e-child\" data-id=\"78b1335\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43931ed elementor-widget elementor-widget-image\" data-id=\"43931ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3066\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/9-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d050684 e-flex e-con-boxed e-con e-parent\" data-id=\"d050684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04d4cce elementor-widget elementor-widget-spacer\" data-id=\"04d4cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4f05f5 e-flex e-con-boxed e-con e-parent\" data-id=\"f4f05f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-606e3fc elementor-widget elementor-widget-text-editor\" data-id=\"606e3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As part of the website redesign, Creative Direction was presented for the visual content of the website, including pack shots, and a clear photography direction that mixed macro fabric shots and lifestyle imagery.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec906ab e-flex e-con-boxed e-con e-parent\" data-id=\"ec906ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02f2f3f elementor-widget elementor-widget-spacer\" data-id=\"02f2f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23026f9 e-flex e-con-boxed e-con e-parent\" data-id=\"23026f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d70297e e-con-full e-flex e-con e-child\" data-id=\"d70297e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2324dde elementor-widget elementor-widget-image\" data-id=\"2324dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg\" class=\"attachment-large size-large wp-image-3074\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/15-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff27ec1 e-con-full e-flex e-con e-child\" data-id=\"ff27ec1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1200ccf elementor-widget elementor-widget-image\" data-id=\"1200ccf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg\" class=\"attachment-large size-large wp-image-3075\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/16-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5a38ab e-flex e-con-boxed e-con e-parent\" data-id=\"e5a38ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cbca6b elementor-widget elementor-widget-spacer\" data-id=\"6cbca6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bebc120 e-flex e-con-boxed e-con e-parent\" data-id=\"bebc120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-263b60c elementor-widget elementor-widget-text-editor\" data-id=\"263b60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Copy development was also explored as part of the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f30456 e-flex e-con-boxed e-con e-parent\" data-id=\"5f30456\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f90c0cd elementor-widget elementor-widget-spacer\" data-id=\"f90c0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e1233d e-flex e-con-boxed e-con e-parent\" data-id=\"4e1233d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c01c8 elementor-widget elementor-widget-text-editor\" data-id=\"c0c01c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Final Website Mockups\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b9f951 e-flex e-con-boxed e-con e-parent\" data-id=\"6b9f951\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77edad7 elementor-widget elementor-widget-spacer\" data-id=\"77edad7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a897acd e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4a897acd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e05fa1 elementor-widget elementor-widget-image\" data-id=\"4e05fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1.jpg\" class=\"attachment-full size-full wp-image-3122\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Woolite-Website-1-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-225b53c e-flex e-con-boxed e-con e-parent\" data-id=\"225b53c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d7cc9 elementor-widget elementor-widget-spacer\" data-id=\"c5d7cc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-971a700 e-flex e-con-boxed e-con e-parent\" data-id=\"971a700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-829fc9a e-con-full e-flex e-con e-child\" data-id=\"829fc9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b5bfc elementor-widget elementor-widget-image\" data-id=\"04b5bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"628\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-scaled.jpg\" class=\"attachment-full size-full wp-image-3126\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-scaled.jpg 628w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-251x1024.jpg 251w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-768x3132.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-377x1536.jpg 377w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Landing-Page.2-3x12.jpg 3w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-809c9f2 e-con-full e-flex e-con e-child\" data-id=\"809c9f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5cf16 elementor-widget elementor-widget-image\" data-id=\"ea5cf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"154\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Landing-Page.2-scaled.jpg\" class=\"attachment-full size-full wp-image-3127\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Landing-Page.2-scaled.jpg 154w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Landing-Page.2-18x300.jpg 18w\" sizes=\"(max-width: 154px) 100vw, 154px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa8965f e-flex e-con-boxed e-con e-parent\" data-id=\"fa8965f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1bc88 elementor-widget elementor-widget-spacer\" data-id=\"ea1bc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b6662f e-flex e-con-boxed e-con e-parent\" data-id=\"7b6662f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d2def8 e-con-full e-flex e-con e-child\" data-id=\"0d2def8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cb4f2 elementor-widget elementor-widget-image\" data-id=\"e3cb4f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"521\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Device_PDP.3@1x-scaled.jpg\" class=\"attachment-full size-full wp-image-3128\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Device_PDP.3@1x-scaled.jpg 521w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/D-Device_PDP.3@1x-61x300.jpg 61w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d499d87 e-con-full e-flex e-con e-child\" data-id=\"d499d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d290f1c elementor-widget elementor-widget-image\" data-id=\"d290f1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"114\" height=\"2560\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/M-Device_PDP.3-scaled.jpg\" class=\"attachment-full size-full wp-image-3129\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9d1dad e-flex e-con-boxed e-con e-parent\" data-id=\"e9d1dad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9e2a28e elementor-widget elementor-widget-spacer\" data-id=\"9e2a28e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83b70da e-flex e-con-boxed e-con e-parent\" data-id=\"83b70da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ab67f08 e-con-full e-flex e-con e-child\" data-id=\"ab67f08\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aedaa0 elementor-widget elementor-widget-text-editor\" data-id=\"4aedaa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Home page and product page mockups.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac35170 e-con-full e-flex e-con e-child\" data-id=\"ac35170\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a0cd2 elementor-widget elementor-widget-text-editor\" data-id=\"20a0cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To develop the new Woolite Homepage and Product Page, I first created the site map, with guidance on the customer flow based on the funnel and organic vs. paid search.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-449a0bb e-flex e-con-boxed e-con e-parent\" data-id=\"449a0bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9550d8c elementor-widget elementor-widget-spacer\" data-id=\"9550d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fafad7 e-flex e-con-boxed e-con e-parent\" data-id=\"2fafad7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fe178 elementor-widget elementor-widget-text-editor\" data-id=\"a8fe178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Navigation Design<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0896a0 e-flex e-con-boxed e-con e-parent\" data-id=\"f0896a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7c74a elementor-widget elementor-widget-spacer\" data-id=\"4f7c74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cddb7d e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"7cddb7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2385699 elementor-widget elementor-widget-image\" data-id=\"2385699\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1673\" height=\"700\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120.jpg\" class=\"attachment-full size-full wp-image-883\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120.jpg 1673w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120-300x126.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120-1024x428.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120-768x321.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120-1536x643.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-D-e1738344894120-18x8.jpg 18w\" sizes=\"(max-width: 1673px) 100vw, 1673px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfc64d elementor-widget elementor-widget-image\" data-id=\"1cfc64d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1437\" height=\"1714\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952.jpg\" class=\"attachment-full size-full wp-image-884\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952.jpg 1437w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952-252x300.jpg 252w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952-859x1024.jpg 859w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952-768x916.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952-1288x1536.jpg 1288w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Navigation-M-e1738344915952-10x12.jpg 10w\" sizes=\"(max-width: 1437px) 100vw, 1437px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fdb6a e-flex e-con-boxed e-con e-parent\" data-id=\"72fdb6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f169f66 elementor-widget elementor-widget-spacer\" data-id=\"f169f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c748868 e-flex e-con-boxed e-con e-parent\" data-id=\"c748868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75fee78 e-con-full e-flex e-con e-child\" data-id=\"75fee78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32db4bd elementor-widget elementor-widget-text-editor\" data-id=\"32db4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website navigation mockups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f7a22 e-flex e-con-boxed e-con e-parent\" data-id=\"16f7a22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc0109d elementor-widget elementor-widget-spacer\" data-id=\"bc0109d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeb08a8 e-flex e-con-boxed e-con e-parent\" data-id=\"aeb08a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-846d51a elementor-widget elementor-widget-text-editor\" data-id=\"846d51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Website Wireframes<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e39ef38 e-flex e-con-boxed e-con e-parent\" data-id=\"e39ef38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb9c4a elementor-widget elementor-widget-spacer\" data-id=\"2fb9c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5ab44 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4f5ab44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad363b7 elementor-widget elementor-widget-image\" data-id=\"ad363b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3055\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/13-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d04515d e-flex e-con-boxed e-con e-parent\" data-id=\"d04515d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2179c56 elementor-widget elementor-widget-spacer\" data-id=\"2179c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fd09a0b e-flex e-con-boxed e-con e-parent\" data-id=\"fd09a0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9fa241 e-con-full e-flex e-con e-child\" data-id=\"d9fa241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e52c318 elementor-widget elementor-widget-image\" data-id=\"e52c318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3056\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/11-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca60b5d e-con-full e-flex e-con e-child\" data-id=\"ca60b5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5218897 elementor-widget elementor-widget-image\" data-id=\"5218897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF.jpg\" class=\"attachment-full size-full wp-image-3057\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/12-Wunderman_MSC-Woolite-Site-Design_RIF-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-788557f e-flex e-con-boxed e-con e-parent\" data-id=\"788557f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f5af9c elementor-widget elementor-widget-spacer\" data-id=\"2f5af9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99b4df5 e-flex e-con-boxed e-con e-parent\" data-id=\"99b4df5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e665a10 e-con-full e-flex e-con e-child\" data-id=\"e665a10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46d0f50 elementor-widget elementor-widget-text-editor\" data-id=\"46d0f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Website wireframes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1f7ab5 e-con-full e-flex e-con e-child\" data-id=\"d1f7ab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76bb578 elementor-widget elementor-widget-text-editor\" data-id=\"76bb578\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I produced wireframes to serve as a foundation for the visual design and development stages.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Wireframes were created using Photoshop and Sketch.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12b99bc e-flex e-con-boxed e-con e-parent\" data-id=\"12b99bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15b8a11 elementor-widget elementor-widget-spacer\" data-id=\"15b8a11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28038b20 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"28038b20\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d66e326 elementor-widget elementor-widget-heading\" data-id=\"6d66e326\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">View more of my work<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44ff9f3 e-flex e-con-boxed e-con e-parent\" data-id=\"44ff9f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8665c elementor-widget elementor-widget-spacer\" data-id=\"3c8665c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78db49a4 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78db49a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b806bb1 e-con-full e-flex e-con e-child\" data-id=\"4b806bb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ba1718 elementor-widget elementor-widget-image\" data-id=\"66ba1718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg\" class=\"attachment-full size-full wp-image-2587\" alt=\"Cologuard\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2.jpg 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-300x169.jpg 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1024x576.jpg 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-768x432.jpg 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-1536x864.jpg 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/11\/Cologuard-2-18x10.jpg 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfa3115 elementor-widget elementor-widget-heading\" data-id=\"3dfa3115\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/cologuard-study-2\/\">Cologuard<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d2e68ae elementor-widget elementor-widget-text-editor\" data-id=\"4d2e68ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Cologuard\u2019s educational online videos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70305dc2 e-con-full e-flex e-con e-child\" data-id=\"70305dc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aed4c31 elementor-widget elementor-widget-image\" data-id=\"4aed4c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/rachelapted.com\/es\/lysol-case-study\/\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol.png\" class=\"attachment-full size-full wp-image-379\" alt=\"\" srcset=\"https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol.png 1920w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-300x169.png 300w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-1024x576.png 1024w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-768x432.png 768w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-1536x864.png 1536w, https:\/\/rachelapted.com\/wp-content\/uploads\/2025\/01\/Lysol-18x10.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a95e0ea elementor-widget elementor-widget-heading\" data-id=\"3a95e0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/rachelapted.com\/es\/lysol-case-study\/\">Lysol<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a9156e elementor-widget elementor-widget-text-editor\" data-id=\"37a9156e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Art Directing Lysol\u2019s live-action online video campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bd6abf3 e-flex e-con-boxed e-con e-parent\" data-id=\"7bd6abf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-328ca4ee elementor-widget elementor-widget-spacer\" data-id=\"328ca4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Woolite Building Woolite\u2019s USA\u2019s new website to improve their conversion funnal As an Art Director for Wunderman Thompson (VML), I led numerous projects\u00a0for Reckitt\u2019s product portfolio, including web design. The Woolite website redesign focused on showcasing the key benefits and messaging, \u201cLess is More\u201d and \u201cKeeps clothes looking like new\u201d, delivered through a balanced mix [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-867","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/comments?post=867"}],"version-history":[{"count":6,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/867\/revisions"}],"predecessor-version":[{"id":3139,"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/pages\/867\/revisions\/3139"}],"wp:attachment":[{"href":"https:\/\/rachelapted.com\/es\/wp-json\/wp\/v2\/media?parent=867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}