Art Directing Air Wicks TTL and BTL advertising campaign content
As an Art Director for Wunderman Thompson (VML), I led creative content development for Reckitt’s product portfolio to increase customer engagement.
Working extensively with brands like Air Wick on various digital campaigns, including static and dynamic content, YouTube bumper videos, Amazon eCommerce A+/B+ content, and billboard designs, I developed campaign concepts that brought products to life even with limited assets or creative direction.
These efforts enhanced product reputability, improved quality perception, and strengthened brand identity.
Main KPIs
- Cost efficiency using 100% stock assets
- Turnaround time per asset
- Approval rate by brand lead
- Stakeholder satisfaction
- Ability to manage multiple projects concurrently
- Ability for the design team to execute based on key visuals
- Number of QA tickets
- Engagement metrics
Digital Campaign Content
Ari Wick Essential Mist campaign deliverable samples.
Air Wick Scented Oils campaign deliverable samples.
Air Wick Essential Mist Aroma campaign deliverable samples.
