Establishing Compeeds e-commerce brand presence with Amazon
As an Art Director for Wunderman Thompson (VML), I led creative content development for HRA Pharma product portfolio to improve customer engagement, working with brands like Compeed and EllaOne.
For Compeed, I designed the launch of their eCommerce Amazon brand stores (micro-sites) within select countries. This included Art Direction assets (3D pack development seen within the mockups) that needed to be adaptable to multiple markets and languages.
These efforts enhanced product reputability, improved quality perception, and strengthened brand identity.
Main KPIs
- Turnaround time per asset
- Approval rate by brand lead
- Stakeholder satisfaction
- Ability to manage multiple projects concurrently
- Ability for the design team to execute based on key visuals
- Number of QA tickets
- Wireframes and mockups aligned to Amazon brand store specs
Compeed Amazon Brand Store
Compeed Amazon Brand Store mockups.
Amazon A+/B+ Pages
Compeed Amazon product page sample.
