Art Directing Lysol's
live-action online videos
As an Art Director for Wunderman Thompson (VML), I led creative content development for Reckitt’s product portfolio to increase customer engagement.
I partnered with Lysol on a wide range of digital campaigns, from static and animated assets to live-action short-form videos and Amazon A+/B+ content, crafting concepts that effectively showcased products, even when resources were minimal.
These efforts enhanced product reputability, improved quality perception, and strengthened brand identity.
Main KPIs
- Adherence to brand guidelines
- Collaborated with the production house on casting, pre-production, and on-set quality control
- Brand lead approval of big idea, storyboard, script, and visual direction
- Approval of key visual storyboards and art direction for digital assets
- Number of QA tickets
- Stakeholder satisfaction
Campaign Final Video
Final YouTube video and storyboards for Lysol Canada.
Live-action storyboard development.
Digital Campaign Content
Youtube bumper videos adapted from the main OLV.
Live-action shooting day.
